It’s not a completely new model but a conscious evolution: the Modena-based brand chose to refresh the style, name, and technical details of the MC20 to reinforce its position in the high-performance combustion engine segment, in a market increasingly moving toward electrification.
The heart of MCPURA remains the 3.0-litre twin-turbo Nettuno V6, delivering 630 horsepower. No changes were made to the main mechanics, no electrification. MCPURA’s philosophy focuses instead on aesthetic and functional refinement: the design becomes sharper, featuring a more aggressive front inspired by the track-ready MC20 GT2, redesigned bumpers, and optimized aerodynamic details. Engineers worked on splitters, diffusers, and underbody panels to improve high-speed stability, while maintaining the carbon-fibre monocoque chassis developed in collaboration with Dallara.
Inside, Maserati MCPURA presents a more focused, sporty cockpit. The infotainment system has been updated with a faster interface, but the real innovation is the minimalist approach: Alcantara sport seats, fewer decorative elements, and removal of unnecessary features to concentrate the experience on essentials. The steering wheel also features updates: inspired by racing versions, it now has a more squared shape and integrated shift indicator LEDs.
Visually, beyond the redesigned lines, Maserati introduces completely new paint colours, including Verde Royale metallic, Aqua Rainbow, and Devil Orange — all with special three-dimensional finishes. The stated intention is to maintain exclusivity without altering the model’s core nature: Maserati does not speak of limited editions but offers a made-to-order production model with extensive customization options.
The choice not to revolutionize the mechanics with electric or hybrid powertrains is a clear statement from Maserati. While many competitors are shifting toward plug-in hybrids or full electric models, the Trident brand has decided to focus for a few more years on pure combustion engines, offering enthusiasts a proposal consistent with Italian sports car tradition.
MCPURA’s market positioning will remain in line with the previous MC20, with indicative prices between €210,000 and €230,000 depending on configuration. The range will include both the coupé and the spider variant — Cielo — featuring the signature electrochromic glass roof, maintaining the dual road-track DNA typical of the model.
With MCPURA, Maserati relaunches the MC20 project through an intelligent, detail-driven refresh. It sends a clear message both to purist drivers and to those looking for a modern supercar capable of thrilling without intrusive electronic mediation.
